Marketing White papers

	Five words of wisdom for catalog entrepreneurs.
	Nine mistakes to avoid positioning your products for TV.
	Targeting the mature market: Breaking down barriers.
	The electronic letter shop: How to use e-mail for prospecting.
	An insider's guide to catalog marketing in the UK and Europe.
	The 7 deadly sins of direct mail.
	How is your lead management system working?
	The Order Form: Neglect it at your peril
	4 Ways to reduce the costs of inquiries.
	13 Ways to reduce your advertising costs.
	Dating your offer is an effective way to get customers to act.
	How to project catalog sales.
	10 Secrets - How to create money-making brochure designs.

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