Know your competition. They can help you or bury
you.
Complementary Products Show that you have searched out all those
companies who offer competitive or related products.
Define those who offer complementary products in the
same or similar industries. Explain how competitive
relationships can be turned into joint ventures,
strategic partnerships, buyouts, acquisitions, etc.
in the future. Lenders or Investors take comfort in
the fact that you have defined possible exit
solutions if things don't go as planned.
Who are your three major competitors? Define for
each:
Address Years in Business Market Share Price/Strategy Product/Service
Compare your strengths and weaknesses to your
competition's. Consider such things as location,
size of resources, reputation, services, personnel,
etc.
Current Market Share It is vital that you demonstrate an expert
understanding of what your industry is all
about.
Where is your industry
going? What is the current condition of
your industry? Why are the current market
distributions the way they are? What has your competition done
to achieve their market share? What advertising media is most
effectively used by your competition?
Trade Associations
Give a reference to all trade associations that
cover your industry. Use material supplied by these
organizations to support statements and assumptions
you have made throughout your funding request.
List the trade associations that service your
industry:
